Cheerios Confetti

Concepted and produced paid social and digital banners for the launch of Confetti Cheerios. Leveraging the Cheerios brand asset guide and established messaging hierarchy. Our team built a creative suite featuring Buzz, the brand's iconic bee mascot, alongside variants without Buzz. These units were designed to surface the highest-performing approach across digital placements.

Created while an Associate Creative Director for Monks
Client: General Mills