Pillsbury

Brought the launch of Pillsbury Crescent Rolls and Pillsbury Biscuits to life through paid social and digital banners. Using the brand's Asset Guide and Messaging Hierarchy as our foundation, the team crafted a range of creative iterations, some spotlighting Poppin' Fresh and some without him, giving us the flexibility to test what resonated most with audiences.

Created while an Associate Creative Director for Monks
Client: General Mills